About San Domenico House

An exquisite townhouse hotel in London, in the heart of Chelsea

Discover San Domenico House, an exquisite Chelsea townhouse hotel and a discreet ‘Secret Home’ to call your own.
A House that you will want to explore, a House that will excite and delight you, and forever charm you.

Located steps away from Sloane Square in the heart of fashionable and vibrant Chelsea, San Domenico House is a seclusive neighbour to the cosmopolitan and luxury stores of King’s Road and Knightsbridge. An elegant and exclusive address for every London stay, San Domenico House prides itself in offering supreme comfort, refinement and a superior level of service and privacy. Built in 1887 as a private residence, the House is uniquely filled with an eclectic mix of Royal portraits, Victorian mirrors and collectable antiques.

Owned by the Melpignano Family of Italy – whose portfolio also includes Masseria San Domenico and Borgo Egnazia in Puglia – intuitive hospitality is fused with English traditions to deliver a truly unique and intimate experience.
San Domenico House has been awarded the Trip Advisor Certificate of Excellence in 2016, 2014 and 2013 as well the sought-after AA Gold Star 2012/2013 and the AA Best London B&B 2008/2009.

A brief history of our luxury boutique hotel in Chelsea

london luxury hotel

29 Draycott Place (built c.1887) was a private residence until the late 1950’s. The Victorian red brick façade has housed many changes, from stately family home to separate apartments through the 1970’s and 80’s then in 1991 re-developed and restored lovingly as a boutique luxury hotel.

Sue Rogers, a famous interior designer, turned the house into The Sloane Hotel with an exquisite dozen rooms and suites.

With the same care she would have used for her own home, Mrs. Rogers chose every item of the decoration at antique auctions and design markets. Each room was a masterpiece, furnished with beautiful fabrics and lace bedspread.

The Sloane was sold in 1999, contents and all, to a young French woman Delphine Geron who had ideas of her own about this little hotel’s future.

chelsea luxury hotel

After a few months an ambitious project began to extend the hotel to no.31 Draycott Place. The following year saw the hotel grow to a maximum capacity of twenty bedrooms and suites, all decorated meticulously in keeping with the trend set by original owner Sue Rogers almost ten years before.

A growing young family led to Ms. Geron’s decision to sell and pass her project onto a new owner.

With traditional English and French influences, The Sloane attracted the attention of Italian born Marisa Melpignano and it was sold in 2005.

An entrepreneur in her home country and owner of the stunning Masseria San Domenico on the Adriatic coast of Puglia, Mrs. Melpignano transformed The Sloane into what is now known as San Domenico House.